Get shit done with an editorial calendar | Productivity hacks | Making Lemonade with Krista Goncalves

Get Shit Done With An Editorial Calendar

We all need to get shit done. Lots of shit. Mountains of shit done in any given day.

It’s the work we simply have to do, so we can get on with what we really want to do — these are the impact-making projects we feel are truly our purpose in life.

Which, if you’re anything like me in my business (aka, a “passion junkie”), then it’s more of the latter.

I’m going to keep this post nice and simple for you because it’s all about prioritizing, staying focused, filtering out the noise and getting shit done = GSD’ing.

Here’s your no-nonsense list of ideas for how to GSD by effectively using an editorial calendar, and a batch process for content creation…

10 Ways to Get More Shit Done on a Regular Basis With Better Focus

Get more shit done with better focus using an editorial calendar & batch content creation | Making Lemonade with Krista Goncalves

1 | Eat the worm

The early bird gets the worm, right? Add an hour of productivity to your day by getting up an hour earlier — before everyone else starts imposing on your time and their needs take over. Mom, Mom, Mom…what?!?!

If this seems unthinkable to you (as in, you are NOT a morning person), then start waking 15 minutes earlier for a few days, then another 15 minutes, until you’re up an hour earlier.

“It can be easy to waste time doing things that aren’t needle movers. It’s so easy to get lost if you have a blank slate for the day. I have the most energy in the morning so I try to get important tasks done then.”

~ Bridgit Danner, Founder of The Women’s Wellness Collaborative

2 | Schedule the shit out of everything

You can accomplish this using a good ‘ol paper planner or a big wall calendar board (this is my choice!) PLUS an editorial calendar – a must for anyone who publishes content. Which, let’s face it, if you’re not publishing content…why the eff not?!

More on creating and using an editorial calendar later.

3 | MIT’s = Most Important Things

At the start of each day (or better yet, the night before), write down the 3-4 most important things you have to do the next day. Do them first.

Waking up extra early helps to facilitate this! That way, if you get nothing else accomplished besides your MIT’s, then you’ve probably still had a fairly productive day.

4 | Eat the frog

How to eat a frog: schedule out your 3-4 most important tasks (MIT's) of the day - the night before. Then do the yuckiest of your MIT's first. When you eat a frog, your day can only get better after that! Click To Tweet

5 | Practice Pomodoro

Once you’re into your daily groove, be sure to take frequent breaks. This is not only considered self-care but jacks up your overall productivity dramatically helping you to stay focused because you’re only committed to working in bite-sized chunks.

Try the Pomodoro Technique or some variation on it:

Work for 25 minutes, take a 5-minute break. Repeat for 4 work-break intervals, then take a longer break. You can even set a timer or use an app to ensure you’re actually taking the breaks 😉

Get Shit Done - Use An Editorial Calendar

“The fact is most people spend too much time working on stuff that doesn’t really matter. They never get into the ‘productive zone’ because they are constantly distracted every few minutes. And they never give themselves the direction and focus needed to really create success.”

~ David Gehl, Entrepreneur Ignited

6 | Batch process & content creation

Group like with like = batch all of your similar tasks together.

For example, don’t peck away at emails as they dribble in throughout the day. Set aside an hour to go through your email inbox and respond to emails –> aim for “zero Inbox”!

Do the same with making phone calls, voice mails, filing, and so on. Use the batch process for any routine, repetitive tasks.

Content creation has a special note here, and as I wrote about recently in The Benefits of Taking Time Off Your Business – one of the keys to vacation-proofing your business as well as just good ‘ol GSD’ing…is batch content creation!

This means creating as much of your content ahead of time and in batches when inspiration hits. Read more about Batch Content Creation it HERE.

7 | Zero Inbox it

Think the zero inbox is just a myth? Here’s how to make it a reality…

First, and foremost – be honest with yourself about your priorities and in setting realistic expectations about your time. We often know after a quick glance which emails warrant an immediate response, a more well-thought-out response, and which deserve a delete. Learning when to flat-out say ‘no’ is crucial in achieving zero inbox.

  • For every email that you receive, choose from the following quick triage options:
    • If a message requires no action on your behalf, archive it immediately.
    • If a message requires a simple reply that you can knock out in a minute or less, respond right then and there—and then archive it immediately.
    • If a message requires some level of thought or response that you can’t get to right away, shelf it to a time (and date) when you will be able to handle it.
  • For the last option, schedule up to one hour per day (as previously suggested) to deal with these “response-required” type of emails – maybe emails are your frog and this will be the first hour of your day?
  • So, for emails that you’ve received later in the day/evening – commit to responding to them during your next dedicated email time so that you are not constantly distracted and in reaction mode for the rest of the day when you keep hearing the ping of you’ve-got-mail. Better yet – turn notifications off!

8 | Backward goal-setting is the new forward-thinking planning strategy

Start with the “big goal” or your ultimate objective in mind = your endgame.

What steps do you have to have in place in order to accomplish it? A planning strategy that works from your endgame backward to each action that precedes it is where it’s at!

By starting at the end (your goal) and planning in reverse, you can mentally prepare for success, map out milestones you need to reach, and identify what steps need extra focus so you can achieve your desired results = your endgame! Click To Tweet

The perfect example is when you’re doing a program launch.

Lori Kennedy of The Wellness Business Hub explains it so well in this podcast episode: 4-Step Method To Expertly Plan Your Program Launch.

9 | Purge the suck

Regularly go through all of your current commitments and purge anything (including people!) that is either not helping you attain your business goals or is a chronic suck on your time and energy.

10 | Get more sleep

I’m sure you’ve heard this one a million times before. Here’s the million + 1 time: get 8 hours a night, at least. Sleep is essential to our capacity to learn, and to our productivity. Without sleep, we don’t have our health, and without our health – nothing else matters!

Want to take an even deeper dive into productivity hacking?

Here is a guest post I did for the Holistic Entrepreneur Association on how to your Productivity Time Zones: Your Me Time, your Social Time, your Email Time + your Planning Time.

Tips To Be A More Productive Holistic Entrepreneur

How to Create and Use An Editorial Calendar Effectively

{Section adapted from Adhere Creative}

Content (lots of it!) is what fuels your online or digital marketing strategy. But, if you don’t have a content strategy in the first place, you’ll struggle to generate leads – as Leesa Klich, Content Strategist writes in “How to Turn Your Blog Into a Lead Generation Machine!”

Editorial Calendars, Batch Content Creation & GSD

An effective content strategy can’t be implemented without a well-planned editorial calendar – also called a content calendar or content marketing calendar.

But, what the heck is an editorial calendar?!

It’s a schedule of all your content that is created and delivered to your people through your different distribution channels: your blog, email newsletters, social media channels, landing pages, and podcast (if you have one) – over a specified timeline.

The very first step in pulling together an editorial calendar is to determine the type of content you will create: blogs, articles, ebooks, videos, slideshows, webinars, recipes, how-to guides, checklists, quizzes, courses, etc.

Your basic editorial calendar should include the following:

  • Use Google sheets, Excel spreadsheets or some other software to keep all of your content organized!
  • A list of channels for delivering your content, i.e. HOW will your people receive your content so that it’s highly accessible?
  • Based on your content strategy, a list of the content that should be published. The list can include existing content and stuff that will be repurposed or “rebundled” for your audience – I’m all about repurposing content! It can even include content that’s still in the idea phase.
  • The dates for content creation and publishing, i.e. when the content should be created and when it will be published, allowing time for proofreading, fact-checking and other bits of editing. (DO NOT make the common mistake of hitting publish before proofreading!)
  • A call-to-action – CTA. If your content is truly targeted and of value (provides a solution to your people’s pain points), it will attract your target audience. But, once they consume it, what’s the next step? Where do they go from there? Plan this out by including a CTA that gives them the opportunity to further engage with you – and your brand.

REMINDER: Things change! You also need to be flexible with your editorial calendar. Don’t be afraid to make changes or switch up topics and types of content in order to provide better value to your audience – as their needs may change, your business may evolve and the industry may fluctuate.

There you have it – a shit ton of ways to get shit done with better focus, more timely and with energy to spare 😉

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