Category: Digital Marketing

10 Reasons Why You’ve Got Wellness Website Envy

You’ve probably even got a few favorite health coaching and wellness websites that you love. You know the ones… They’re visually beautiful, have great content, stellar engagement, and they really speak to you personally — and you wish your website could evoke these same feelings in your potential clients. Well, it can… if you know exactly what you should include on your site. Perhaps even more than knowing what you need for your website is knowing what your website may be lacking. Let’s take a closer look.

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Holistic Marketing & Branding Strategy | Making Lemonade with Krista Goncalves

The Holistic Marketing & Branding Strategy You Should Be Doing

Holistic this, holistic that. Branding this, branding that. So, what in the sweet baby lemons am I talking about now?! I’d like to be so bold as to say that it’s an entire philosophy and that Holistic Marketing + Branding = Business Growth because I believe in it that wholeheartedly! Let’s dive into how to execute this refreshingly effective marketing solution.

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How to prevent social media burnout as a wellness entrepreneur | Making Lemonade with Krista Goncalves

Are You a Social Media Burnout? Prevent it!

It’s ok to say it out loud, it’s ok to feel this way, it’s ok to NOT be ok. You’re feeling burnt out, and social media has played a big role in your current state of unravel. So, let’s get it out in the open Wellness Entrepreneur and have a good ‘ol chin wag about it!

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9 women every wellness entrepreneur should follow | Making Lemonade with Krista Goncalves

9 Influential Women Every Wellness Entrepreneur Should Follow

It’s imperative to surround myself with extraordinary women… those with an abundance of ambition, and who are dedicated to making a big impact in the lives and health of others. Ready to get your lady boss crush on? Here are the 9 women of influence I think every wellness expert should follow!

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The 6 steps to crafting your personal brand story | Making Lemonade with Krista Goncalves

How To Write Your Personal Brand Story

Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.

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how to rebrand your wellness business

Top 5 Signs It’s Time to Rebrand Your Wellness Biz (and how to do it!)

In all likelihood, when you were just starting out, you probably didn’t even pay much attention to a brand strategy. However, as your business grows, a more intentional, focused, and refined branding effort will not only enhance the look and feel of being an expert in your field, but it will create more trust with your followers and prospects. Here are the top 5 signs that it may be time to rebrand your Health & Wellness Business.

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How youtube will explode your wellness business | Making Lemonade with Krista Goncalves

How Youtube Can Explode Your Wellness Business

If you’ve recently taken some time to evaluate your online wellness practice and realized that there may be a huge opportunity on Youtube BUT you’re not sure how or where to start. You’re not alone! The truth is: Video and Youtube are harder to do right than other mediums, which means that when it IS done right, your business has the capacity to grow exponentially. Let’s get you on your way!

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My 5 Fave Health Business Brands | Making Lemonade with Krista Goncalves

6 Health Business Brands I Love

Being a Health Pro & Wellness Entrepreneur comes with plenty of benefits…you get to make an impact in people’s lives by using your expertise to help shape their health, and you get to do the work that you love. But, what if you’re a newly certified Health Pro or Wellness Expert who isn’t familiar with running a business and building a brand? What even goes into a “juicy brand” – one that stands out from the rest? Let’s find out and learn about my 6 fave health business brands.

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Get shit done with an editorial calendar | Productivity hacks | Making Lemonade with Krista Goncalves

Get Shit Done With An Editorial Calendar

This post is all about prioritizing, staying focused, filtering out the noise and just getting shit done! Here’s your no-nonsense list of ideas for how to get shit done with better focus, have a continuous flow of fresh content and how to effectively use an editorial calendar for your health & wellness business.

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