Category: Copywriting

Business Writing Tips from 10 RD's | Krista Goncalves Co.

Business Writing Tips From 10 Nutrition Pros

You’re a writer, and you may not even know it! That’s because I truly believe that EVERYONE CAN WRITE. Sure, it may not feel entirely natural to you (at first), but you’re fully capable of doing it. Look, we’re not…

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Your Wellness Brand's Secret Juice: Write Your Own Copy!

A Wellness Brand’s Secret Weapon: Writing Your Own Copy!

Want to know the secret juice of having a juicier health & wellness brand? Write your own copy! Learn all the tricks of writing your own copy (the words that sell) for your business. The power of copywriting for the win! Lemons, you’ve met your match. Let’s do this…

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Why You've Got Wellness Website Envy | Krista Goncalves Co.

10 Reasons Why You’ve Got Wellness Website Envy

You’ve probably even got a few favorite health coaching and wellness websites that you love. You know the ones… They’re visually beautiful, have great content, stellar engagement, and they really speak to you personally — and you wish your website could evoke these same feelings in your potential clients. Well, it can… if you know exactly what you should include on your site. Perhaps even more than knowing what you need for your website is knowing what your website may be lacking. Let’s take a closer look.

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Successful online business | Lemons into lemonade | Krista Goncalves Co.

Turning Lemons Into Lemonade – How I Built A Successful Online Business

Here’s how I made a rather huge leap from Health Practitioner to Wellness Business Mentor, Copywriter & Brand Strategist. By sharing this, I hope you’ll come to understand that each and every journey is not only unique, but it’s a path that each of us has to walk in order to build the (online) business of our dreams – and one that is truly life-changing.

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How to find and use your unique brand voice | Krista Goncalves Co.

Do You Have a Unique Brand Voice? (Hint: Yes you do. Here’s how to use it.)

Just as each person does, your personal brand has a unique personality and voice, which, in turn, both play a critical role in ensuring that your messages cut through all the digital noise. You want to make a lasting impression on your audience, right? That’s why a unique brand voice is more important than ever! Here’s how to uncover YOURS.

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Brand Visibility - not always about showing your face | Making Lemonade with Krista Goncalves, Brand Strategist & Copywriter

Don’t Be Your Own Best Kept Secret – Tap into the Extrovert Element!

What if you’re a total introvert and the thought of having to always be virtually socializing with your people is just one more thing to add to your pile of fears about doing just that — getting out in front of people? Well, you can temporarily tap into the Extrovert Element. Find out how and use it as part of your branding strategy.

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The 6 steps to crafting your personal brand story | Making Lemonade with Krista Goncalves

How To Write Your Personal Brand Story

Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.

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