Your Wellness Brand's Secret Juice: Write Your Own Copy!

A Wellness Brand’s Secret Weapon: Writing Your Own Copy!

Want to know the secret juice of having a juicier health & wellness brand? Write your own copy! Learn all the tricks of writing your own copy (the words that sell) for your business. The power of copywriting for the win! Lemons, you’ve met your match. Let’s do this…

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10 Reasons Why You’ve Got Wellness Website Envy

You’ve probably even got a few favorite health coaching and wellness websites that you love. You know the ones… They’re visually beautiful, have great content, stellar engagement, and they really speak to you personally — and you wish your website could evoke these same feelings in your potential clients. Well, it can… if you know exactly what you should include on your site. Perhaps even more than knowing what you need for your website is knowing what your website may be lacking. Let’s take a closer look.

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Lemons into lemonade - how I built a successful online business | Krista Goncalves

Turning Lemons Into Lemonade – How I Built A Successful Online Business

Here’s how I made a rather huge leap from Health Practitioner to Wellness Business Mentor, Copywriter & Brand Strategist. By sharing this, I hope you’ll come to understand that each and every journey is not only unique, but it’s a path that each of us has to walk in order to build the (online) business of our dreams – and one that is truly life-changing.

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6 Health Business Brands I Love | Krista Goncalves Co.

6 Health Business Brands… Who Are Rocking The Branding Game

Being a Health Pro & Wellness Entrepreneur comes with plenty of benefits…you get to make an impact in people’s lives by using your expertise to help shape their health, and you get to do the work that you love. But, what if you’re a newly certified Health Pro or Wellness Expert who isn’t familiar with running a business and building a brand? What even goes into a “juicy brand” – one that stands out from the rest? Let’s find out and learn about my 6 fave health business brands.

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How to find and use your unique brand voice | Krista Goncalves Co.

Do You Have a Unique Brand Voice? (Hint: Yes you do. Here’s how to use it.)

Just as each person does, your personal brand has a unique personality and voice, which, in turn, both play a critical role in ensuring that your messages cut through all the digital noise. You want to make a lasting impression on your audience, right? That’s why a unique brand voice is more important than ever! Here’s how to uncover YOURS.

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Holistic Marketing & Branding Strategy | Making Lemonade with Krista Goncalves

The Holistic Marketing & Branding Strategy You Should Be Doing

Holistic this, holistic that. Branding this, branding that. So, what in the sweet baby lemons am I talking about now?! I’d like to be so bold as to say that it’s an entire philosophy and that Holistic Marketing + Branding = Business Growth because I believe in it that wholeheartedly! Let’s dive into how to execute this refreshingly effective marketing solution.

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How to prevent social media burnout as a wellness entrepreneur | Making Lemonade with Krista Goncalves

Are You a Social Media Burnout? Prevent it!

It’s ok to say it out loud, it’s ok to feel this way, it’s ok to NOT be ok. You’re feeling burnt out, and social media has played a big role in your current state of unravel. So, let’s get it out in the open Wellness Entrepreneur and have a good ‘ol chin wag about it!

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Brand Visibility - not always about showing your face | Making Lemonade with Krista Goncalves, Brand Strategist & Copywriter

Don’t Be Your Own Best Kept Secret – Tap into the Extrovert Element!

What if you’re a total introvert and the thought of having to always be virtually socializing with your people is just one more thing to add to your pile of fears about doing just that — getting out in front of people? Well, you can temporarily tap into the Extrovert Element. Find out how and use it as part of your branding strategy.

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