18 online wellness business ideas for 2018

20 Money-making Ideas for Your Health & Wellness Business in 2020

I thought we would start this year off with a bang, so here are 20 fabulous ideas to juice up YOUR wellness business – and personal brand in 2020!

SWEET TALK YOUR TRIBE20 ideas for your health & wellness business in 2020 | Krista Goncalves Co.

1. Ask yourself THESE questions:

  • Do I know WHERE my people hang out?
  • What are their PAIN POINTS?
  • What do they truly WANT?

Here’s more about how to pick a niche – the article by Holistic Nutrition Hub focuses on nutrition, but this can be applied to all health & wellness niches.

2. Nurture thy list. Email your people – and love ’em up!

The key to getting the most out of your email list isn’t about having a big list. It’s about turning those who have graciously given you their email address into trusting fans and then, into devoted and paying clients and customers.

Email is still #1 when it comes to your ability to connect and sell in a way that social media just can't do. @LoriKennedyInc - The Wellness Business Hub Click To Tweet

3. Create a freebie that your tribe will love and actually needs

This is called a lead magnet, freemium or an opt-in resource… just like the one at the end of this article. LOL 😉

Here’s WHY you need one, and HOW to make one – without the frustration!

Basically, it’s about giving your people what you know they need. Something that solves ONE of their problems. Remember that your audience is constantly asking “what’s in it for me?”

You can show them exactly what’s in it for them for a sweet free resource. It’s like a taste tester for the main course and they’re going to want to devour it!

4. Start a smile file

This is the best! Start compiling a little squirrel’s nest of compliments, testimonials, and “feel-goods” from your clients and associates.

Now sprinkle that sh*t on everything — in your social media posts and throughout your website.

Here’s a little love note from one of my first business mentoring clients, and when I’m having a bad day (‘cuz I do have those!), I just look over at the Post It on my desk and feel instantly reinvigorated:

20 ideas for 2020 | Start a smile file


5. Get social, really social!

Not sure if you’re doing it right… this whole ‘social thing’, that is? Or even WHY you’re supposed to be doing it for business in the first place?

Well, the truth is… social media and social media marketing for your business are crucial to your overall marketing strategy, and it’s here to stay.

Amanda Cook of Wellpreneur explains why social media is so important to a wellness business:

“Wellness is all about community, about spreading health, about lifestyle – and social media fits into this just perfectly. It’s an opportunity to have a fun, informal, useful conversation with your ideal client. It’s not about pitching your products and services. [THIS!]

Social media is about building community and sharing useful information, tips, resources, links as well as answering questions and letting your readers get to know your business.”

SocialMediaExaminer.com goes on to say,

“For brands to be successful on social media, they need to offer value to their audience. In other words, no-one is going to pay attention to you on social media if you do nothing but advertise yourself.

Be an ongoing source of timely and relevant information in your area of expertise, regardless of whether you’re the original source.”

Here's the one thing I always say about socials when you're trying to decide where you should be concentrating your efforts? Everywhere?! BE WHERE YOUR PEOPLE ARE HANGING OUT ONLINE. Click To Tweet

6. Get your Insta-game on

INSTAGRAM has become the hot, trendy place to be, and to be seen. I’m just figuring this one out myself!

I plan to focus even more on this particular platform in 2020, including stories, stories, stories, and plenty more IGTV 😉

Krista Goncalves Co on Instagram

7. Start a Facebook Group

Kathleen LeGrys of Health Coach Solutions says,

“Since Facebook groups allow you to reach people on a much more personal level than your Facebook page, having a community where people can come together can be a really powerful relationship-building tool.

Your group gives people the chance to know you and discover who you are and what you’re about which makes the transition from prospect to paying client easier.”

Here’s more about how to market & fill your Facebook Group from Health Coach Solutions.

8. Do that ‘social thing’ more mindfully… more holistically!

I was thrilled to write a whole guest post for my friends at HEALTHINOMICS about this topic!

A More Holistic Social Media Marketing Strategy for Wellness Entrepreneurs


9. Stop building your own website. Right now!

Most people are not website developers, website designers, or even tech-savvy in the least.

(Including me, although I am always learning!)

So why, oh why, would you want to spend so much time and energy on something that you could outsource and have it done right the first time?!

(Wish I had taken my own advice years ago… 4 websites later! Le sigh.)

I recommend these amazing designers, specifically for health & wellness professionals:

Alternative DIY Option:

  • Website Weekend Design – if you are inclined to learn how to DIY your own website, then this is the perfect option as you’ll be guided by professional web designer & founder of the Holistic Entrepreneur Association, Jessica Pantermuehl.

Don't just be 'busy'. Be productive, efficient and make money while you're at it. It all comes down to TAKING ACTION and implementing all of your fabulous ideas - ones that actually move that business needle forward. Click To Tweet

10. Punch up your web copy

Stale, boring or poorly written content can certainly work against you, so be sure to take steps to pump up your writing style and subject matter.

“When you’re writing your content, identify topics you want to focus on for your business, then write the most useful, engaging content you possibly can. Once you’ve drafted, read, re-read, and re-drafted the content into something you’re proud of, look at ways to optimize it. Take care to use proper spelling, punctuation, and grammar. Proofread, edit, then do it again.” ~ Twirling Umbrellas

I personally always read my post out loud before publishing it, as if I was using it as a script at a speaking engagement. This helps to catch awkward phrases and tweak things a bit further.

As I always say, proofread, proofread, proofread… then proofread again. Having some fresh eyes on your copy also helps!

But, please remember that your audience and therefore visitors to your website are going to be asking themselves, “What’s in it for me?”

That should always be your point of reference for DIY’ing your own web copy.

11. Reconfigure your ‘About Me’ page… into a ‘Start Here’ page

Guess what… it’s not really about YOU.

(Which I’m sure you’re figuring that out now with the reminder in #10!)

And why ‘Start Here’? Besides ‘About Me’ being a rather contradictory name for a page that’s not really even you…

‘Start Here’ really does just smack you over the head with direction, doesn’t it?

Try using this page copy flow to begin juicing up your core web page.
(This is what I use on my own Start Here page)

Brief, friendly intro –>
[attention-getting heading] –>
Address pain points right away –>
[new section/transition] –>
Here’s how I/my business can help you –>
[new section/transition] –>
Here’s my own personal experience/how I can relate to your pain points & what you’re going through –>
[CTA: call to action] –>
Compel the reader to TAKE ACTION ->
End with a friendly sign-off

12. Repurpose your content

Stop reinventing the wheel every time you go to create new content… reuse, recycle, repurpose!

Here are some ideas using a blog post as an example:

“How to Turn One Blog Post into 20 Pieces of Content”

13. DFY your content!

Ohhh, but wait! You’ve heard me say that you should NEVER use done-for-you products in your health & wellness business!

Any exceptions? Check out all of the pros and cons of using DFY stuff in this revealing, but totally done-for-you vlog post.

The real beauty of purchasing DFY content (only from a reputable, credible source) is that it can be repurposed many times over, and the creator will often give you many ideas about how to do that.

Speaking of such a reputable, credible source… have you checked out Kylie Malcolm’s Content Club for Health Pros? Yep, you should.

PUT THAT FRESH FACE FORWARD20 money-making ideas for your wellness biz in 2020 | Krista Goncalves Co.

14. Livestream… right now

Even if it’s only to your best friend at first – and I promise you, it’s not as terrifying as you think!

Here are some tips on how to get instantly more comfortable putting yourself “out there” and jumping head(shot) first into the spotlight:

  • As Nike says, ‘Just do it’! The more you do it, the better you’ll feel about it. (Fake it ’til you make it, right?) Make videos or photoshoots part of your business routine. Maybe you never grow to love it, but you’ll start taking the fear out of photos!
  • Yes, that is how you sound… Nobody likes their voice on recordings, but think of it this way – everyone else hears your voice the way it sounds recorded, and they don’t seem to mind!
  • Don’t be afraid to be chatty! Pretend the camera lens is your friend, and have a conversation. Try not to be robotic or stiff. Total buzzkill.
  • Watch yourself. I know you REALLY don’t want to but watch every video you make from start to finish. Critique them, figure out what works and what doesn’t, and get comfortable seeing yourself on film.

Here are some more tips for showing up and owning it, both in front of a camera and in general.

15. Book a live talk

Amy Lippmann of Marketing for Health Coaches offers some great advice for booking talks and using them to sell.

She says the Number #1 mistake health pro’s make when seeking out speaking engagements is…

“I often see coaches giving talks on topics that are too general, and while you may be passionate about speaking on these topics, they aren’t specific enough or compelling enough to attract your ideal clients.

The other mistake I see is coaches speaking on specific topics (such as “Superfoods” or “Raw Foods”) without relating the topic to a specific pain point or desire. Most people don’t walk around thinking: I want to learn how to eat raw foods.

While you certainly may get people to attend these talks, you’re not likely to attract the types of people who will want to invest in your programs and services…your ideal client!”

16. Be interviewed

In print (written, magazine), podcast or on video – this means livestreaming or pre-recorded.

It’s the same as seeking out speaking opportunities…get out there and make connections with people in your field. Don’t be shy and never feel that you’re not worthy of sharing your incredible knowledge and passion with others!

Here are a few of mine to inspire you to see the possibilities of how you can become known as a credible authority in your field.

Krista Goncalaves - as featured in the media

HAVE AN EVEN FRESHER BACKEND (of your business, that is!)

17. Outsource what you don’t love or what you don’t do well

“But Krista, I don’t have the money to pay for services and other professionals to do the work that I *should* be doing… all by myself.”

Find it.

If I had known just how much of my valuable time (and money and tears) I would ultimately waste on things like website design & development, and sales landing pages – I would have outsourced them right away, even though they didn’t exactly fit in the budget at the time.

Here are the Secrets To Outsourcing… Even On a Tight Budget from the Wellness Business Podcast.

That means you now have permission to stop fiddling with the colours & fonts on your website, outsource all of that, and instead, engage in the money-making activities that will actually generate client and customer leads!

Speaking of being on a budget (and I know that you are!), here are a schwack of amazing tips for How to Build Your Online Health Biz on a Budget by Wendy Neal Design.


(Btw, you are your brand, whether you like it or not)

18. Rebrand – or at least a refresh

Good goji, not a rebrand?! Umm, wait, I didn’t even know that I had a brand in the first place?!

Ok, perhaps suggesting a full rebrand is out of the question for most – but ask yourself if you feel like you’re truly “showing up and owning it” in your business… at this very moment?

Are the images, colours, logo, your business name and tagline you’re using aligned, along with the core message you’re trying to “sell” to your people?

Here’s what I’ve personally been working my way up to… Making Lemonade to Krista Goncalves Co.

Much more on my brand re-FRESH to come!

Making Lemonade with Krista Goncalves | Brand Strategy for Wellness Entrepreneurs Krista Goncalves Co. | Holistic Brand Strategist & Copywriter for Wellness Entrepreneurs

Also, here are the Top 5 Signs That You’re Ready for a Rebrand.

19. Rework your tagline

This is the short, punchy sentence or phrase intended to leave a lasting and impactful impression on your people, giving them a good idea of what you do and how you do it… differently.

An effective tagline offers a snippet of information that's memorable. If done correctly, it should guide your audience to a bigger picture understanding of your offerings, and leave them curious for more. Click To Tweet

Here’s my own as an example:

Krista Goncalves Co. — where juicy brand stories are squeezed!

And last, but certainly not least, as this one is going to be a game- and bank account- changer for your business, as it was for mine!

20. Diversify your business with multiple income streams

Add an additional income stream to your health, nutrition or fitness coaching business.

What I eventually added to nutritional consulting (when I was totally fed up with spinning my wheels financially) was a signature group program (on women’s hormones), workshops (on women’s health), and paid talks – also about women’s health & hormones.

Talk about niching! Then I progressed into paid writing… and here we are 🙂

Online Business Resources for Health Pros & Wellness Entrepreneurs | 2020 Edition | Krista Goncalves Co.Want 40+ biz building resources that will REALLY propel this fresh new year in the right direction?!